The move marks the first in a series of co-branded merchandise with prominent guest stars on the animated TV show.
Fox's animated TV show Family Guy, as part of a expansion of its licensing, has entered a venture with the rock band KISS for a co-branded product line expected to hit store shelves in the fall.
This is the first in a series of co-branded merchandise that 20th Century Fox Consumer Products plans to license around Family Guy inspired by other prominent guests on the show.
KISS has appeared on the show three times and has become part of a running storyline. The character Peter Griffin talks about his love for the band KISS and his wife, Lois, says she once dated KISS bass player Gene Simmons before he became famous.
Simmons, in turn, says with tongue in cheek: “Lois, our night together is a memory I will cherish.”
KISS, which has been around since 1972, performs in face paint and costumes. It has been touring and doing licensing and merchandising to its fan base for years. Lead singer Paul Stanley says they have already racked up more than a billion dollars in sales, and this latest deal comes as “we are focusing more and more on the upper-tier, blue-chip opportunities for prestige partnerships. Family Guy’s track record and consistent success with its demographic makes this match-up ideal."
“KISS and Family Guy coming together for a line of products is a great mash-up of two iconic brands that speaks directly to fans who will be able to enjoy something a little different and special with what we have in store,” said Jeffrey Godsick, president of Fox Consumer Products.