John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign
Face-Painted Rockers Will Be Featured in Print Ads and Short Film
By: Meredith Derby Berg
Fashion designer John Varvatos has landed his self-described heroes, rock band KISS, as the extremely made-up face of his spring 2014 collection advertising campaign, inspired by one of the band's most iconic album covers.
"The idea was to do something that was against the grain, groundbreaking, and disruptive. KISS are all of the above and that's what rock 'n' roll is supposed to be," said Mr. Varvatos via email from Milan, Italy. He called the band "super heroes" and said creating the new campaign has been a highlight of his career—and of his life.
The feeling is mutual. "John Varvatos is the epitome of rock 'n' roll fashion and we couldn't be more honored to be a part of his legacy," said Paul Stanley of KISS in a statement.
The campaign announcement was made Saturday by Mr. Varvatos during his show at Milan Fashion Week and followed by a surprise KISS performance at the end of the fashion show. The spring collection, as described by Mr. Varvatos, is "a return to elegance" with dressy looks featuring texture and intricate tailoring in tall and sleek silhouettes.