EPIC RIGHTS AND LIQUID BLUE TO INTRODUCE A NEW LINE OF KISS AND MAJOR LEAGUE BASEBALL CO-BRANDED APPAREL FOR FANS
Liquid Blue and Epic Rights in Collaboration with MLB Have Created a Unique T-Shirt Line Featuring Iconic KISS Imagery Along With Logos of Fans’ Favorite Major League Baseball Teams
Epic Rights—the full service, global branding and merchandising company representing the merchandising, licensing, e-commerce and digital media interests of legendary rock band KISS—has knocked it out of the park with another big partnership scoring an all-new KISS apparel program with Major League Baseball (MLB) and apparel licensee Liquid Blue, a licensee of Major League Baseball Properties, Inc. The announcement was made today by Lisa Streff, Senior Vice President, Licensing, Epic Rights.
The new collection of all-American t-shirts—Play Ball with KISS—will combine the rock fashion sense of KISS with the instantly recognizable logos representing the New York Yankees and New York Mets, Los Angeles Dodgers and The Los Angeles Angels of Anaheim, Chicago Cubs, Boston Red Sox, Philadelphia Phillies, Pittsburgh Pirates, Detroit Tigers, Washington Nationals, Oakland Athletics, and the St. Louis Cardinals. Under the Play Ball with KISS collection, Liquid Blue is launching a themed line, Dressed to Kill, and preparing a second themed apparel line called Locker Plate, inspired by the KISS song “Detroit Rock City,” which will be introduced later in the year.
“We are die-hard Major League Baseball fans, and it’s a thrill for KISS to be featured as MLB players from some of our favorite teams in this spectacular graphic artwork,” KISS’s Paul Stanley and Gene Simmons jointly state. “We are ready to ‘play ball,’ with KISS and MLB fans.”