August 25, 2010
Gibson GuitarTown: Sunset Strip Hollywood, CA features the KISS Guitar: Dressed To Kill - created by James Rutnam, Visual Artist

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The Sunset Strip and Gibson Guitar announces the launch of GuitarTown, a public arts project that will feature more than 25 ten-foot tall fiberglass Gibson Les Paul model guitars strategically placed on the legendary Sunset Strip in West Hollywood beginning in August, 2010.

Each guitar sculpture will celebrate a musician, personality or artist unique to The Sunset Strip's history and Gibson Guitar.

"I chose to do my guitar as a tribute to KISS because as a fan of rock and roll, I felt their image and style were well suited to represent rock in a big way."

- James Rutnam, Visual Artist, "Dressed To Kill"

This homage to KISS can be found just below L.A.'s infamous boutique hotel, Chateau Marmont, along Sunset Boulevard.

The oversized Gibson guitar sculptures will be created by local and nationally acclaimed visual artists and placed along the 1.6-mile Sunset Strip in front of the boulevard's landmarks and businesses, including the Whisky A Go-Go, The Roxy Theatre and Sunset Marquis.

The project will unite The Sunset Strip's art, music and business communities and will later raise funds for numerous charitable organizations.

The guitars will complete a "tour" of The Strip and then be sold at a Gala Auction, with all proceeds benefiting nonprofit organizations and charities. The Sunset Strip GuitarTown project will be administered through the Gibson Foundation, the philanthropic arm of Gibson Guitar Corp., which is dedicated to improving the quality of life through its support of the arts, education, health & welfare and environmental causes.