HEADLINING HUGE CONCERT IN FONTANA
September 15, 2010
KISS will be headlining huge concert in Fontana on Sept. 25

Fans of the band can get collectible cups at 7-Eleven

KISS, the legendary American rock band, will be wowing the crowd at Auto Club Speedway in Fontana on Friday, Sept. 25.

But before that, the many devoted fans of the tremendously popular group will be wowed with special collectible cups offered at local 7-Eleven stores.

The Super Big Gulps, courtesy of Dr Pepper, each bears the likeness of one of the KISS band members -- Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer. The cups are available in participating Southern California and U.S. 7-Eleven stores this September through the band's partnership with Dr Pepper.

KISS is currently on tour with the "Hottest Show on Earth," making stops throughout the United States, Canada, and Mexico in support of its first album in 11 years, "Sonic Boom."

However, the KISS show on Sept. 25 at the Epicenter 2010 Festival in Fontana will be the band's only Southern California appearance.

KISS is giving back to the United States Armed Forces by donating $1 from each ticket sold to benefit the Wounded Warrior Care Project (www.projectaugusta.org).

"KISS has a huge following, and the legendary rockers' appeal cuts across generations," said 7-Eleven vice president and CMO Rita Bargerhuff. "For 7-Eleven to provide these special cups in September while the band is on its concert tour will be a bonus for baby boomer, Gen X and millennial fans."

Each of the sleek, black cups features an individual close-up of a band member in signature black and white make-up.

Ross von Rosenberg, art director at TPN, part of the FreshWorks consortium of agencies serving 7-Eleven, spoke of the style he used to create the new cups: "I used metallic ink and rock-and-roll style graphics to emphasize the heavy metal aspect of these cups and make KISS appear larger than life. And really, I just wanted them to look as awesome as a face-melting KISS guitar solo sounds."

The availability of collectible KISS' cups at 7-Eleven, Inc. is the latest in a long line of the band's highly successful ventures with Dr Pepper, including the popular Dr Pepper Cherry "Dr Love" and memorable Super Bowl XLIV Dr Pepper Cherry "Dr Love -- Little KISS" television commercial spots.

"KISS, Dr Pepper and 7-Eleven are all icons of American pop culture, so this is a dream team with unlimited power," said Gene Simmons.

Paul Stanley added, "We are fired up to continue our successful relationship with Dr Pepper and partner with 7-Eleven to give their customers and the KISS Army across America a cold drink in a cool collectible."

KISS, which was formed in 1972, is one of the most influential bands in the history of rock. KISS has recorded 37 albums over 36 years and has sold more than 80 million albums worldwide. More than 30 years of record-breaking tours around the globe include high-profile appearances at Super Bowl XXXIII, the 2002 Winter Olympics in Salt Lake City, the 2005 Rockin' The Corps concert dedicated to troops in Iraq and Afghanistan, and, most recently, the 2009 finale of "American Idol" that boasted 30 million viewers.

For more information about tickets to the Epicenter 2010 Festival, which runs Sept. 25 and 26, visit www.epicenterfestival.com.