June 07, 2012
Virginia’s BOOMER magazine partners with rock band KISS to raise awareness and promote US Chamber of Commerce’s "Hiring Our Heroes" program for US Veterans.

Central Virginia's BOOMER magazine is teaming up with music legends KISS for their August 2012 Summer issue. The upcoming issue will feature exclusive content from the Bristow, VA, and Virginia Beach shows the band has with Motley Crue, and will promote the US Chamber of Commerce’s “Hiring Our Heroes” program – helping US Veterans find employment as they return home from service.

“We should all step up and give our heroes, our vets, a job" says Gene Simmons.

KISS may be known for their huge stage shows, legendary impact on music and the hits “Rock And Roll All Nite,” “Detroit Rock City” and “I Was Made For Lovin’ You” – but they are also lending their talents and support for US Veterans as they enter the workforce after their service has ended.

It was through KISS and their management that BOOMER was educated about initiatives from the US Chamber of Commerce and the growing need for US Veterans to find employment.

KISS bassist Gene Simmons appeared on NBC’s Today Show in May of 2012 to promote the band’s very own Hire a Hero initiative for their Summer 2012 World Tour. The band held a contest and chose a US Veteran to work as a roadie on this Summer’s ‘The Tour’ with Motley Crue. The winner, and long-time KISS fan Paul Jordan, was selected LIVE on air with Matt Lauer, Ann Curry and Natalie Morales.

“We should all step up and give our heroes, our vets, a job,” says Simmons. “It’s the least we can do.”

It is estimated that over 70,000 US Veterans will be unemployed in the Virginia and Tidewater areas by the end of 2012, according to statistics from the US Department of Veterans Affairs. To raise awareness and promote local area Veteran employment, Central Virginia’s BOOMER magazine will be featuring local companies in upcoming issues who participate in Hiring Our Heroes and other employment programs.

In addition to features and awareness programs, BOOMER will also hold their very own contest to hire a US Veteran to meet and interview KISS before their tour kickoff in Bristow, VA in July 2012. The interview will be featured in an upcoming issue of BOOMER magazine and will be filmed for BOOMER Magazine’s YouTube Channel and Facebook.

Enthusiastic US Veterans and KISS fans local to the Virginia area are encouraged to Submit Your Entry to Meet and Interview KISS! for the once-in-a-lifetime opportunity to the magazine on their Facebook page, or by sending an email to One lucky applicant will be chosen and “hired” to conduct the interview with, “the hottest band in the world” – KISS!

BOOMER magazine and KISS are encouraging local Virginia businesses and National US Companies to hire area Veterans for long-term employment. As Gene Simmons says, “It is the most important thing we can do.”