ROCK AUTISM CAMPAIGN
March 13, 2007
KISSONLINE.com Paul and Gene will appear in a public-service announcement for VH1 Classic’s Rock Autism campaign. The spot was filmed last Halloween and will debut April 1. Other artists featured in the the 30-second PSA include Steven Tyler and Joe Perry of Aerosmith; Roger Daltrey of The Who; Robert Plant of Led Zeppelin; Tommy Lee and Vince Neil of Motley Crue; Rob Halford of Judas Priest; Ronnie James Dio; and Dee Snider of Twisted Sister. The MTV Networks-owned service said the campaign will feature both on and off-air components, including PSAs, VH1 Classic news breaks and on-air fund-raising stunts. Rock Autism will also include Pay to Play, a fund-raiser where viewers can go online and make a donation in exchange for VH1 Classic playing their favorite classic videos. Proceeds will go to the Cure Autism Now Foundation .