CUPS ROCK 7-ELEVEN
September 13, 2010
Dr Pepper partnership brings together iconic American band, retail giant

KISS is currently traveling North America on The Hottest Show on Earth tour. Four collectible Super Big Gulps courtesy of Dr Pepper, each bearing the likeness of one of the KISS band members—Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer are available in participating U.S. 7-Eleven stores this September through the band's partnership with Dr Pepper.

"KISS has a huge following, and the legendary rockers' appeal cuts across generations," said 7-Eleven vice president and CMO Rita Bargerhuff. "For 7-Eleven to provide these special cups in September while the band is on its concert tour will be a bonus for baby boomer, Gen X and millennial fans."

Each of the sleek, black cups features an individual closeup of a band member in signature black and white makeup. Ross von Rosenberg, art director at TPN, part of the FreshWorks consortium of agencies serving 7-Eleven, spoke of the style he used to create the new cups: "I used metallic ink and rock-and-roll style graphics to emphasize the heavy-metal aspect of these cups and make KISS appear larger than life. And really, I just wanted them to look as awesome as a face-melting KISS guitar solo sounds."

The availability of collectible KISS' cups at 7-Eleven is the latest in a long line of the band's ventures with Dr Pepper, including the Dr Pepper Cherry "Dr Love" and Super Bowl XLIV Dr Pepper Cherry "Dr Love - Little KISS" TV commercial spots.

"KISS, Dr Pepper and 7-Eleven are all icons of American pop culture, so this is a dream team with unlimited power" said Gene Simmons.

Paul Stanley added, "We are fired up to continue our successful relationship with Dr Pepper and partner with 7-Eleven to give their customers and the KISS Army across America a cold drink in a cool collectible."

For The Hottest Show on Earth tour, KISS is giving back to the U.S. Armed Forces by donating $1 from each ticket sold to benefit the Wounded Warrior Care Project

Dr Pepper, a brand of Dr Pepper Snapple Group, Plano, Texas. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and more than 50 other beverage brands across North America and the Caribbean.

Dallas-based 7-Eleven operates franchises or licenses more than 8,200 7-Eleven stores in North America. Globally, 7-Eleven operates franchises or licenses approximately 38,500 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.