04/01/2015

Buena Park gets rock star treatment from members of KISS

By LOU PONSI / OC REGISTER

Photos by CINDY YAMANAKA

BUENA PARK – With Paul Stanley and Gene Simmons from the band KISS wielding shovels resembling guitars, ground was broken Monday for a rock ‘n’ roll-themed restaurant.

In six months, Rock & Brews, a national chain serving American comfort food and craft beers, is expected to open, featuring rock ‘n’ roll art, a concert-quality sound system and television monitors playing historical concerts. The Beach Boulevard site is about a quarter-mile north of Knott’s Berry Farm, in the heart of Buena Park’s entertainment district.

The restaurant will be the chain’s ninth in the United State and fourth in California, and will welcome children and dogs, feature an outdoor patio and have the chain’s first beach volleyball court.

“Rock & Brews is a rock-inspired, family friendly rock and roll atmosphere,” said Stanley, who serves a consultant and spokesman for

the chain along with Simmons. “This is going to be Rock & Brews’ biggest and best restaurant yet.”

Stanley and Simmons are also part owners of the LA Kiss indoor football team that plays at the Honda Center.

The 1.4-acre property, which was owned by Buena Park’s now-defunct Redevelopment Agency, symbolizes the city’s aggressive efforts at revitalizing the area, portions of which had become run down. The property is among 20.6 acres purchased by the redevelopment agency that are being sold off to developers.

“The place where we are standing right now was once a blighted motel,” City Manager Jim Vanderpool said. “What a great new family friendly attraction we are bringing to the city.”

Rock & Brews

Where: 7777 Beach Blvd., Buena Park

Opening: Scheduled for summer

Size: 6,750 square feet with a 3,400-square-foot outdoor patio, a beach volleyball court and parking for more than 100 vehicles

Menu: Will serve American comfort food and have a full bar with craft beer and wine

Decor: Will feature rock-themed art, a stage for live entertainment and flat-screen televisions streaming concert footage

Impact: The new restaurant is expected to take in about $4 million in annual sales and create 150 new permanent jobs, along with dozens of temporary construction jobs, according to a city staff report.

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