Gibson announces partnership with Gene Simmons

By Richard Bienstock / www.guitarworld.com

Hot on the heels of the announcement of Gibson’s acquisition of Mesa/Boogie, the company has unveiled another new partnership, this time with Kiss bassist Gene Simmons.

The two entities have teamed up for G², which will offer multiple electric guitar and bass collections across Gibson Brands, including Gibson, Epiphone and Kramer. 

The line is debuting with the G² Thunderbird Bass, offered in Ebony with either Silver or Blood Red appointments, and plans are already afoot for a Flying V bass and guitar.

Simmons was recently photographed with the G² Thunderbird Bass prior to KISS's New Year's Eve show in Dubai. 

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