Gibson announces partnership with Gene Simmons
By Richard Bienstock / www.guitarworld.com
Hot on the heels of the announcement of Gibson’s acquisition of Mesa/Boogie, the company has unveiled another new partnership, this time with Kiss bassist Gene Simmons.
The two entities have teamed up for G², which will offer multiple electric guitar and bass collections across Gibson Brands, including Gibson, Epiphone and Kramer.
The line is debuting with the G² Thunderbird Bass, offered in Ebony with either Silver or Blood Red appointments, and plans are already afoot for a Flying V bass and guitar.
Simmons was recently photographed with the G² Thunderbird Bass prior to KISS's New Year's Eve show in Dubai.