Gene Simmons ME, INC. is in stores everywhere now!


 Me, Inc. features a black simulated-leather cover with gold foil stamping and a black ribbon bookmark.

The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.

In Me, Inc., Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, the book dispenses Simmons’ in-depth insights via thirteen specific principles for success based on his own experience, triumphs, and instructional failures in business—from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success.


Unleash your inner rock god, find the right partners and be a better boss


Editor's note: Below is an extract from Gene Simmons' book "Me Inc: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business". Gene Simmons co-founded the rock supergroup KISS in the early 1970s. Since then, KISS has sold more than 80 million albums and performed more than 2,000 shows around the world.

(CNN) -- On February 21, 1974, the first KISS album was released. That's forty years from this writing! What a crazy trip it's been.

By the summer of 1972, it looked like Wicked Lester wasn't going to work, even though we had a recording contract with Epic Records.

So Paul Stanley and I regrouped and started again. This time, we would put together the band we never saw onstage, the band that we wanted to be. This time, we would make sure we had the right lineup. This time, we would make sure we had the right songs.

We did it the right way.

We self-funded the band. We had no other partners. There were no investors. There was only us. Mostly, there was only Paul and myself.


40 Years Ago: KISS Release Hotter than Hell

by Eduardo Rivadavia / http://ultimateclassicrock.com/kiss-hotter-than-hell/

Halloween came early for Kiss fans in 1974  on October 22nd, to be precise, in the form of Hotter than Hell, the sophomore album from New Yorks outrageously costumed and face-painted hard rockers.

Still a relatively unknown proposition at the time, Kiss had unveiled their eponymous first album only six months earlier, and though it turned some heads and arched some brows, its modest sales in no way suggested the decades of successes that lay ahead.

Instead, Kiss members Paul Stanley, Gene Simmons, Ace Frehley and Peter Criss still had to convince both consumers, and the rock and roll establishment in general, that their striking image and powerful heavy rock sound was more than a passing novelty  and Hotter than Hell would be their vehicle.


Gene Simmons On How He And KISS Frontman Paul Stanley Have Remained Business Partners For 40 Years

By Richard Feloni / Business Insider Australia

KISS bassist Gene Simmons and frontman Paul Stanley have worked together for 40 years, developing a hard rock empire that Simmons thinks is worth somewhere between $US1 billion to $US5 billion.

In Simmons’ new book on his business approach, “ME, Inc.,” he says that Stanley is “the brother I never had,” and uses him as the model for an ideal business partner.

Like real brothers, the two have had plenty of disagreements and arguments, but they have remained the band’s only two original members because they share the same vision and what Simmons tells Business Insider is a “blue collar work ethic.”

“Don’t sweat the small stuff. Just find a partner who brings something to the table and an expertise that you don’t have,” Simmons says.

He tells us that problems between cofounders inevitably arise, but they can only be overcome if there are shared values.

Simmons and Stanley met in New York City in 1970 when Simmons’ band Wicked Lester recruited Stanley as a rhythm guitarist. The two decided that the band lacked focus but that the two of them were on the same page. They brought on Ace Frehley as lead guitarist and Peter Criss as drummer and reinvented themselves as KISS by the end of ’72.

As the band exploded in popularity over the next decade, Simmons and Stanley took the lead in approving contractual decisions and songwriting responsibilities.


Pittsburgh Penguins Rock and Roll all Night at Halloween Party

“I think the best one I saw was definitely Pauly Martin, Robert Bortuzzo, Beau Bennett and Nick Spaling dressed up as KISS,” Brandon Sutter said. “They had the boots and the makeup and everything. It was unbelievable. That’s definitely the best I’ve ever seen, so that was above and beyond.”

Winning the competition was definitely the goal, said Martin.

“Beau and ‘Borts’ won the year before,” he said. “So they let me and Spaling be on their team (this year). So it was nice of them to do that.”

Martin’s favorite part of dressing up wasn’t rocking and rolling all night – it was actually the ride to the party.

“The best part was we had to drive to the spot, so we were all in a car blasting KISS music with the windows down and we got a couple weird looks,” Martin said. “So that was a lot of fun.”

Each player adopted a different band member’s onstage persona. Bennett was KISS frontman Gene Simmons (The Demon), Spaling was Catman, Bortuzzo was Starchild and Martin was Spaceman.

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