07/05/2014

KISS & MAKEUP: GENE SIMMONS TELLS ALL

By George Varga

Gene Simmons� third book will be published this fall. Entitled �Me, Inc.,� it is billed as a how-to primer for aspiring entrepreneurs.

�It�s a kind of �Art of War,� army-of-one life and business book, kind of like the �books for dummies,� � he said.

"I'm duly diligent. I do a better job of balancing my budget than the U.S. government does with its budget. America is in debt for almost $17 trillion. I've never been in debt."

Not even when Kiss was struggling to make it back in 1973?

"I've always had more money than I spent, which is Rule No. One, which is what I'll talk about in my book," Simmons said. "You are your own business."

Is there any business proposition Simmons won�t consider?

�I turn down things all the time,� he replied. �But if you tell someone, �I want you to run down Fifth Avenue, naked, at rush hour,� and they say �No, I�d never do that, not for any amount of money,� well, that�s not true. If I tell them: �Here�s a billion dollars,� they�ll run down Fifth Avenue, naked, all day. It�s all relative; even God passes the hat around.�

Simmons chuckled. �I�m giving you really good stuff!� he crowed.By George Varga

Gene Simmons� third book will be published this fall. Entitled �Me, Inc.,� it is billed as a how-to primer for aspiring entrepreneurs.

�It�s a kind of �Art of War,� army-of-one life and business book, kind of like the �books for dummies,� � he said.

"I'm duly diligent. I do a better job of balancing my budget than the U.S. government does with its budget. America is in debt for almost $17 trillion. I've never been in debt."

Not even when Kiss was struggling to make it back in 1973?

"I've always had more money than I spent, which is Rule No. One, which is what I'll talk about in my book," Simmons said. "You are your own business."

Is there any business proposition Simmons won�t consider?

�I turn down things all the time,� he replied. �But if you tell someone, �I want you to run down Fifth Avenue, naked, at rush hour,� and they say �No, I�d never do that, not for any amount of money,� well, that�s not true. If I tell them: �Here�s a billion dollars,� they�ll run down Fifth Avenue, naked, all day. It�s all relative; even God passes the hat around.�

Simmons chuckled. �I�m giving you really good stuff!� he crowed.

When it is suggested he could write editorials for U-T San Diego, his response was immediate.

�How much," Simmons asked, "will it pay?�

Kiss and Def Leppard, with Kobra & The Lotus

When: 7 p.m. Sunday

Where: Sleep Train Amphitheatre, 2050 Entertainment Circle, Chula Vista

Tickets: $23.50-$143.50 (plus service charges)

Phone: (800) 745-3000
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